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Social Marketing


Social Marketing seeks to influence behaviors that will improve health, prevent injuries, protect the people and the environment, and contribute to communities.

The Ounce of Prevention Fund assists public and private partners with the development, implementation and evaluation of integrated social marketing campaigns to address a variety of maternal and child health issues.

Current campaigns include:

Pinwheels for Prevention

Pinwheels for Prevention is an ongoing, national campaign to change the way we think about prevention.PCA Florida implements this campaign throughout Florida by broadcasting public service announcements, distributing child and family development and advocacy resources, and organizing special events.

Reach Out and Read

Reach Out and Read gives young children a foundation for success by incorporating books into pediatric care and encouraging families to read aloud together.

Healthiest Weight Florida

Healthiest Weight Florida is a public-private collaboration bringing together state agencies, not for profit organizations, businesses, and entire communities to help Florida's children and adults make consistent, informed choices about healthy eating and active living.

Safe Sleep

Sleep Right, Sleep Tight is a social marketing campaign to change the behaviors of parents and caregivers that put infants at increased risk of sleep-related death. The campaign includes brochures, tip sheets, educational videos and public service announcements.